Most men never ask the question that defines their entire second half of life:

“If I were for sale, what would my price tag say?”

In this episode of Barbell Confidential, Ken Kowalsky — physical therapist, wrestling coach, and author of Grow or Die— drops a gut-punching truth: your value in life isn’t what you say it is… it’s what you’ve become.

You’ll learn:

• How to raise your price tag by investing in your body, mind, and daily habits.

• Why most men sell themselves on the clearance rack without realizing it.

• The mindset shifts that separate valuable men from disposable ones.

• Simple ways to rebuild your confidence, skills, and purpose starting this week.

This isn’t feel-good talk — it’s a wake-up call for men who refuse to fade.

Listen in, level up, and start raising your value — one rep, one habit, one decision at a time.

👉 Subscribe for more hard-hitting, real conversations that help men over 40 get stronger, sharper, and more alive.